Paul Luvera Journal

A great deal of attention has been paid in recent months by advertising and marketing companies to a concept advocated by Dr. Clotair Rapaille (pronounced “rah-pie”), a French born psychologist-turned-marketing consultant. The objective is to discover a message which will trigger instinctive actions at an unconscious level and motivate the person to buy the product. To understand his theory we need to look at the human brain.According to the triune brain theory developed by Dr. Paul MacLean, Chief of Brain…

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Don Keenan, an extraordinary lawyer in Georgia, has a foundation Keenan’s Kids Foundation. As a fund raiser he offers a CD of closing arguments for children wrongful death cases and injuries cases. See Keenan Kids Foundation. The Inner Circle of Advocates is a plaintiff’s trial organization limited to 100 outstanding trial lawyers in the U.S. Their website isInner Circle of Advocates. My law firm’s website can be found at The Luvera Law Firm

The Spence Trial College provides unique training for plaintiff trial lawyers and those defending criminal cases. It is the only program which teaches lawyers in those areas the Gerry Spence method of trial practice. It emphasizes truth and honesty with passion for justice. There will be a regional weekend program in Washington State in March. For details see Spence Trial College