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Month: September 2006

Appealing to the Reptilian Brain

Appealing to the Reptilian Brain

A great deal of attention has been paid in recent months by advertising and marketing companies to a concept advocated by Dr. Clotair Rapaille (pronounced “rah-pie”), a French born psychologist-turned-marketing consultant. The objective is to discover a message which will trigger instinctive actions at an unconscious level and motivate the person to buy the product. To understand his theory we need to look at the human brain.According to the triune brain theory developed by Dr. Paul MacLean, Chief of Brain…

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