SO, YOU REALLY THINK YOU MAKE RATIONAL DECISIONS?
In an article entitled "Why Consumers Aren't Good at Telling You What They Want" http://www.instituteofdecisionmaking.com/?p=619 The writer, Matthew Wilcox, says that when Steve jobs was asked if Apple had used consumer research to help design and launch the I-Pad, he replied "no." And when asked why not, he said,"it's not the consumers Job to know what they want." What neuroscience marketing research has shown, is that the consumer is not very good at telling us what they want. We know…
